Scottish multinational brewery BrewDog has been slammed for allegedly “stealing” advertising and marketing concepts.
The craft beer firm, based in 2007, got here beneath hearth after Manifest advertising and marketing boss Alex Myers tweeted that BrewDog had used their inventive idea for Punk IPA however had not paid them for it.
James Watt, one in all BrewDog’s co-founders, responded to Myers: “Hey Alex! Manifest, did the work on left for us (while beneath retainer), we did the work on the best with a distinct company. Not likely the identical.”
Nonetheless, chatting with PR Week, Myers claimed that the idea stemmed past simply the design of the can and known as on enterprise leaders within the business to not “fall silent when creativity is getting used with out credit score”.
Myers’ tweet has since clocked up over 1k likes and brewed up a social media storm from others who declare BrewDog solicited advertising and marketing ideas by way of “faux” job interviews.
A Reddit consumer wrote: “Brewdog commissions work or units faux interviews to solicit advertising and marketing concepts, steals them with out paying or crediting the contributors. Proprietor does not perceive when folks take situation.”
(Picture: BrewDog Lothian Highway/ Fb)
Elsewhere, American Jenny Frankart mentioned: “Absolutely assist your claims. I interviewed w/ BrewDog for a advertising and marketing place.
“I used to be strung alongside for five months, submitted a accomplished 2018 advertising and marketing technique..
“Upon their request, submitted thought after thought, flew out for my fourth interview, with BrewDog James, solely to be blown off.
“I used to be advised I might be reimbursed for my flight, advised I used to be the highest candidate repeatedly, submitted numerous concepts over 5 months whereas attempting to maneuver.
(Picture: @jennyfrankart/ Twitter)
“Solely to lastly be ghosted, not reimbursed, and made to really feel like a idiot.
“Horrible man. Horrible firm. Thanks for sharing your story and giving a voice, Alex Myers. Hope others proceed to return ahead. #wrongedbybrewdog”
Edinburgh Stay has contacted BrewDog for remark.
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