Admission Counselor

Job Description

Job Description – Admission Counselor

Position: Admission Counselor

Department: Admissions

Location: Jaipur

Industry: Education / International School

Reporting To: Head of Admissions / School Leadership

About the Role

We are looking for an experienced, student-centric, and proactive Admission Counselor to manage prospective parent enquiries and guide families throughout the school admission journey.

The ideal candidate should have excellent communication and interpersonal skills, a customer-focused approach, and the ability to effectively communicate the school‘s vision, academic programmes, learning philosophy, and overall value proposition to prospective families.

The Admission Counselor will play a key role in converting enquiries into admissions while ensuring that every prospective family receives a professional, informative, and positive experience.

Key Responsibilities

1. Enquiry & Lead Management

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• Handle admission enquiries received through phone calls, emails, walk-ins, website, social media, and other digital channels.
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• Understand the requirements and expectations of prospective parents and provide appropriate information.
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• Maintain regular follow-ups with prospective families and ensure timely responses to all enquiries.
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• Manage the admission enquiry pipeline and track leads from initial enquiry through enrolment.
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2. Parent Counselling & School Representation

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• Counsel prospective parents regarding the school‘s curriculum, academic programmes, teaching methodology, facilities, activities, and overall educational philosophy.
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• Clearly communicate the school‘s vision, mission, values, and unique value proposition.
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• Address parent queries and concerns professionally and provide accurate information.
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• Build strong relationships with prospective parents and create a positive impression of the school.
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3. School Tours

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• Conduct professional and engaging campus/school tours for prospective families.
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• Explain key facilities, learning spaces, programmes, activities, and student experiences during the tour.
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• Personalise the school tour based on the interests and requirements of the family.
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• Ensure prospective parents receive a welcoming and memorable experience.
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4. Admission Process Management

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• Guide parents through the complete admission process, including:
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• Enquiry and registration
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• Application submission
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• Documentation
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• Assessments/interactions
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• Admission decision
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• Fee/payment formalities
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• Final enrolment
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• Coordinate with academic, administration, finance, and other relevant departments to ensure a smooth admission experience.
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• Keep parents updated about the status of their application at every stage.
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5. Data & MIS Management

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• Maintain accurate and updated records of enquiries, leads, follow-ups, applications, conversions, and enrolments.
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• Regularly update the admission CRM/MIS or other lead management systems.
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• Prepare admission-related reports and provide regular updates to the reporting manager.
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• Monitor lead conversion and follow-up effectiveness.
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6. Parent Relationship Management

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• Develop and maintain strong relationships with prospective and newly enrolled families.
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• Ensure timely and professional communication throughout the admission journey.
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• Handle parent concerns and coordinate with the concerned teams for resolution.
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• Maintain a high level of professionalism and confidentiality while dealing with families.
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7. Admission Events & Outreach

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• Support and participate in Open Houses, admission events, school exhibitions, parent interactions, workshops, and outreach activities.
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• Assist in school marketing and admission campaigns when required.
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• Support other admission-related activities and initiatives assigned by the management from time to time.
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Required Skills & Competencies

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• Excellent verbal and written communication skills.
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• Strong counselling, presentation, and interpersonal skills.
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• Customer/parent-centric approach with strong relationship-building ability.
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• Good understanding of the school admission process and education sector.
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• Strong follow-up and lead-conversion skills.
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• Ability to confidently conduct school tours and presentations.
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• Good coordination and organisational skills.
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• Proficiency in MS Office, CRM/MIS, email, and digital communication platforms.
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• Ability to handle multiple enquiries and priorities effectively.
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• Professional appearance, positive attitude, and confident personality.
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Educational Qualification

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• Bachelor‘s degree in Education, Business Administration, Marketing, Communication, Psychology, or a related field.
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• A postgraduate qualification will be an added advantage.
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Experience

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• 3–6 years of relevant experience in school admissions, counselling, education sales, customer relationship management, or a similar role.
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• Experience in IB / IGCSE / International / Premium K-12 schools will be preferred.
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• Candidates with strong experience in parent counselling and admission conversion may also be considered.
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Key Performance Indicators (KPIs)

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• Number of qualified admission enquiries handled.
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• Lead-to-application conversion.
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• Application-to-enrolment conversion.
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• Timeliness and quality of follow-ups.
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• Parent satisfaction and experience.
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• Accuracy of admission MIS/CRM data.
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• Participation and contribution to admission events and outreach initiatives.
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Ideal Candidate Profile

The ideal candidate will be a confident communicator, empathetic counsellor, and relationship builder who can understand the needs of parents and effectively present the school‘s educational offerings. The person should be target-oriented while maintaining a warm, professional, and student-first approach.