Job Description
Role Overview:
We are looking for a data-driven Performance Marketing Specialist with 2 to 4 years of hands-on experience in
mobile app user acquisition. You will own paid acquisition channels across Google, Meta, and Affiliate networks in
the Indian market, managing campaign budgets, tracking in-app events, and building clear reporting structures.
Key Responsibilities:
● Campaign Execution: Plan, run, and scale paid app acquisition campaigns on Google App Campaigns, Meta Ads Manager,Shopping and Catalogue and Affiliate / Ad Networks
● Budget & Optimization: Manage monthly performance budgets to optimize CAC and ROAS
● Event Tracking & MarTech: Partner with product/tech teams to set up, test, and debug in-app event tracking, postbacks, and attribution using MMPs
● Reporting & Analytics: Build and maintain daily/weekly performance dashboards to analyze conversion funnels
Requirements:
● 2–4 years of hands-on experience in performance marketing with a primary focus on mobile app
acquisition.
● Advanced expertise in Google Ads, Meta Ads Manager, and Affiliate Marketing.
● Strong analytical mindset with proficiency in Excel / Google Sheets and MMPs
● Deep understanding of in-app event mechanics, attribution models, and conversion funnel tracking.
Nice to Have:
● Prior experience in the Fintech domain
● Agency Background with Ecommerce experience