Job Description
Location: Remote
Experience: 3–5 years
Employment Type: Full-time
Compensation: ₹4–7 LPA, depending on experience and demonstrated capability
About the Role
Singhwal TechLaw is looking for a B2B Growth Marketing Manager to build and scale a structured client-acquisition engine focused on B2B Growth Marketing, Account-Based Marketing (ABM), and Funnel Strategy & Conversion.
This is not a conventional social-media or digital marketing role.
The person will work with structured prospect databases, identify and prioritise target accounts, develop ICPs and look-alike audiences, build trust through content-led engagement, and systematically nurture prospects from awareness to client conversion and repeat business.
Key Responsibilities
- Develop and execute B2B growth strategies across relevant channels.
- Build and refine Ideal Customer Profiles (ICPs) and audience segments.
- Identify high-potential target accounts and look-alike audiences.
- Design and execute Account-Based Marketing (ABM) campaigns.
- Develop personalised engagement and outreach journeys for priority accounts.
- Build and optimise the funnel from:
Target Account → Awareness → Engagement → Trust → Qualified Prospect → Opportunity → Client → Repeat Client
- Use content, , email and other channels as part of the broader growth strategy.
- Manage lead/account nurturing through CRM and marketing automation.
- Track account engagement, funnel movement and conversion performance.
- Test messaging, campaigns, channels and approaches to improve results.
- Work closely with leadership and subject-matter experts to convert expertise into effective marketing campaigns.
Core Skills
Mandatory
- B2B Growth Marketing
- Account-Based Marketing (ABM)
- Funnel Strategy & Conversion
Expected Working Knowledge
- Content Marketing
- ICP & Audience Segmentation
- Lead Nurturing
- CRM & Marketing Automation
- Email Marketing
- Marketing
- Marketing Analytics
- Campaign Management
Good to Have
- Demand Generation
- Sales Navigator
- HubSpot / Zoho / Salesforce
- SEO / Paid Media
- Experience in B2B SaaS, professional services, consulting, legal-tech or technology services
What We Are Looking For
- Someone who thinks beyond individual marketing activities and understands how data, content, engagement, nurturing and conversion work together in a long-cycle B2B environment.
- The person should be analytical, commercially aware, comfortable with experimentation, and capable of independently owning growth initiatives.
- Experience in Intellectual Property or legal services is an advantage, but not mandatory.
Success in This Role
Success would mean building a measurable and repeatable system that converts high-potential target accounts into:
Engaged Prospects → Qualified Conversations → Clients → Repeat Clients → Advocates