Job Description
Core Responsibilities
1. Local Ownership
Plan and execute monthly marketing camps for assigned centers
Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)
Ensure every activation has defined objectives and expected output.
Maintain execution quality and timeline discipline
Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance
2. Vendor Management
Identify cost-effective local vendors.
Negotiate rates for printing and local execution
Compare local vs HQ rates where applicable
Ensure cost transparency.
Qualifications:
Bachelor’s degree in Marketing, or related field.
3–5 years of marketing experience, healthcare preferred
Analytical mindset with the ability to make data-driven decisions.
Strong communication and team coordination skills.
Ability to handle multiple campaigns and priorities with high attention to detail