Business Development & Growth Executive – WAworks.io

We are looking for a Business Development & Growth Executive to help build the early GTM engine for WAworks.io, a WhatsApp Business automation and AI platform.

This is a hands-on BD role focused on identifying potential customers, starting conversations with decision-makers, generating qualified opportunities, conducting product discussions and converting prospects into customers.

The ideal candidate should be comfortable with B2B sales, outbound prospecting, LinkedIn, email, WhatsApp, networking and partnerships, and should have the curiosity to understand how businesses use WhatsApp for sales, marketing, customer support and operations.

Business Development

• Identify and research potential B2B customers across relevant industries.
• Build and manage prospect databases and target accounts.
• Reach out to founders, CXOs, sales heads, marketing heads, customer experience and operations teams.
• Generate leads through LinkedIn, email, WhatsApp, calls, networking and industry communities.
• Conduct discovery conversations to understand business challenges and WhatsApp use cases.
• Schedule and conduct product demos with prospects.
• Manage prospects through the complete sales cycle, from initial contact to closure.

Growth & Marketing

• Develop and test outbound campaigns for different industries and customer segments.
• Create targeted messaging around WhatsApp automation, AI, CRM and business workflows.
• Work with the team to develop industry-specific use cases, campaigns and landing pages.
• Support content and LinkedIn-led demand generation.
• Identify new markets, industries and customer segments for WAworks.
• Track campaign performance and continuously improve conversion.

Partnerships & Channel Development

• Identify potential technology, agency, reseller and channel partners.
• Develop relationships with businesses that can introduce WAworks to their customer base.
• Explore strategic partnerships and referral opportunities.
• Build a scalable partner-led acquisition channel.

Sales Pipeline & CRM

• Maintain accurate lead and opportunity information in the CRM.
• Track follow-ups, meetings, demos, proposals and closures.
• Maintain a healthy sales pipeline and ensure timely follow-up.
• Report weekly on leads, meetings, opportunities, conversions and revenue.

• 1–4 years of experience in B2B sales, business development, SaaS sales, digital marketing or a similar role.
• Strong communication and relationship-building skills.
• Comfortable speaking with business owners and senior decision-makers.
• Experience with LinkedIn prospecting, cold outreach and lead generation.
• Understanding of SaaS, CRM, WhatsApp Business or digital marketing is an advantage.
• Self-driven and comfortable working in an early-stage startup environment.
• Strong follow-up discipline and commercial mindset.
• Willingness to experiment, learn and build new sales channels.

• Qualified leads generated
• New prospects contacted
• Meetings/demos booked
• Demo-to-opportunity conversion
• Opportunities created
• Customers acquired
• Revenue generated
• Partnerships developed
• Pipeline value