Copywriter

About Us: Unreal foods is a food innovation and brand expansion company bringing iconic global food concepts to India. We partner with international brands to localise, launch, and scale them successfully across the Indian market. From strategy and market entry to operations and growth, we provide end-to-end support to build sustainable, scalable food brands. Our approach blends global expertise with deep local insights. At our core, we are driven by consumer experience, operational excellence, and long-term brand value.

Working Model: Onsite

Location: Indiranagar, Bengaluru.

Days: Monday - Friday

Timings: 10AM - 7 PM

Budget: Upto 10 LPA (depending on experience)

Experience: 3-5 years

About the Role: We’re looking for a creative thinker who can build content ideas people genuinely engage with. This role goes beyond writing captions - you’ll be responsible for shaping content direction, building monthly content calendars, scripting high-performing social content, and developing original concepts that help the brand stand out in the food space. We’re looking for someone plugged into internet culture, creators, trends, and the evolving world of social-first storytelling

Key Responsibilities:

• Lead ideation for the brand’s monthly social content calendar across platforms
• Conceptualize and script short-form content including reels, ads, creator-led videos, and campaign content
• Develop recurring content formats, series, and original IPs for the brand
• Translate trends, cultural moments, and platform behaviours into relevant brand content
• Work closely with design, video, and marketing teams to execute content from idea to output
• Build platform-specific content strategies for Instagram, YouTube, LinkedIn, and emerging formats
• Ensure the brand voice remains sharp, engaging, and culturally relevant across all communication
• Contribute proactively with new content opportunities, campaign angles, and experimental ideas

You Are a Fit If You

• Think naturally in hooks, formats, storytelling, and content ideas
• Are constantly aware of what creators, brands, and food platforms are doing online
• Have strong communication skills and excellent written English
• Are socially active and preferably create content independently in any niche
• Understand what makes content perform across different social platforms
• Are excited by food, internet culture, and building content people remember
• Can take ownership of ideation and work independently in a fast-moving environment
• Have prior agency, startup, or content-heavy brand experience (preferred)
• Have previously contributed to meaningful brand growth through content, campaigns, audience building, or strong social media performance