Creative / Brand Design Lead

We are hiring for Creative / Brand Design Lead

Location: Noida, Sector 80

Joining: Immediate Joiner Preferred

About The Cinnamon Kitchen

The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.

We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.

The Role

You will lead TCK's creative direction across:

·       Brand identity and visual communication

·       Campaigns and product launches

·       Social and digital content

·       Photography and video direction

·       Paid-media creative

·       Creative team and agency output

You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution.

Key Responsibilities

Creative & Brand Direction

·       Own and evolve TCK's visual identity across all touchpoints.

·       Maintain a consistent, premium and recognisable brand aesthetic.

·       Develop creative concepts, moodboards and visual directions for campaigns and launches.

·       Set and maintain a high creative quality bar across the brand.

·       Lead creative direction for product launches, seasonal campaigns and brand initiatives.

·       Lead the visual direction across Instagram and other digital platforms.

·       Oversee static, carousel, video, motion and other digital-first creative formats.

·       Develop creative concepts and visual directions for social, UGC and performance marketing.

Art Direction & Shoots

·       Plan and direct product shoots from concept to final delivery.

·       Create shoot briefs, moodboards, styling directions and shot lists.

·       Coordinate photographers, videographers, agencies and other external partners.

·       Decide what should be handled in-house versus externally.

·       Review final assets and ensure they meet TCK's creative standards.

Team & Agency Leadership

·       Lead and mentor the existing creative team, including designers and UGC creators.

·       Set priorities, delegate work and provide clear, actionable feedback.

·       Manage external agencies, freelancers and creative partners.

·       Ensure all internal and external output meets TCK's creative standards.

·       Identify resource or capability gaps and recommend solutions when required.

What We're Looking For

·       4–7 years of experience in branding, creative design, art direction or a related field.

·       Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction.

·       Experience working with consumer-facing brands; F&B, FMCG, D2C, lifestyle or wellness is a plus.

·       Strong understanding of premium visual communication, composition and visual storytelling.

·       Strong conceptual thinking — able to develop an idea, not just execute a brief.

·       Experience managing or directing photoshoots and creative productions.

·       Experience leading designers, freelancers or agencies.

·       Strong ownership, communication skills and attention to detail.

·       Comfortable working in a fast-paced, high-ownership environment.

Why Join TCK?

·       Own the visual identity of a growing consumer brand.

·       Work directly with the Founder and lead team.

·       Have significant creative ownership and decision-making authority.

·       Work across branding, campaigns, packaging, content, photography, video and performance.

·       Build and shape the creative function as the brand scales.

To Apply:

Send your resume and portfolio to

Subject line: Creative lead – Your Name