Design Specialist

Company: Target Learning Ventures

Department: Marketing

Experience: 2+ years | Team Leadership: 1+ years

Location: Thane, Wagle Estate

About the Role

We are looking for a creative, hands-on Design Specialist to lead the design team, drive creative direction, maintain brand consistency, and deliver high-quality creatives across marketing and business channels.

Key Responsibilities

• Lead the design team, allocate work, review output, and mentor designers.
• Develop creative concepts, visual themes, campaign identities, and brand assets.
• Translate marketing and business objectives into impactful visual communication.
• Create and oversee creatives for social media, performance marketing, e-commerce, product campaigns, schools/coaching campaigns, events, email/WhatsApp, websites, and print.
• Maintain high standards of design quality, brand consistency, typography, layouts, imagery, and visual identity.
• Manage creative workflows, priorities, timelines, and cross-functional requirements.
• Collaborate with Marketing, Product, Sales, Content, E-commerce, and external agencies/vendors.
• Personally handle high-priority and strategically important design projects.
• Identify workflow improvements and ensure timely delivery without compromising quality.
• Stay updated with design, advertising, AI, motion, and digital trends and introduce innovative creative approaches.

Key Deliverables

• High-quality and consistent creative output.
• Timely delivery of campaign and business-critical creatives.
• Improved team productivity and design quality.
• Effective creative resource allocation.
• Strong visual concepts for major campaigns.
• Structured and efficient design workflow.

Required Skills

• Strong knowledge of graphic design, branding, typography, layout, colour theory, and visual communication.
• Strong creative and conceptual thinking.
• Understanding of digital, social media, branding, and performance creatives.
• Ability to balance creativity, quality, speed, and business objectives.
• Strong communication, presentation, attention-to-detail, and people-management skills.
• Ability to manage multiple projects and tight deadlines.

Tools:

Adobe Photoshop, Illustrator, InDesign, Figma, Canva

Premiere Pro / After Effects and AI-assisted design tools are an added advantage.

Education & Experience

• Bachelor's degree/diploma in Graphic Design, Visual Communication, Fine Arts, Advertising, or related field preferred.
• 3+ years of relevant graphic/creative design experience.
• 1+ years of experience leading or mentoring a design team.
• Experience in education, publishing, e-commerce, advertising, digital marketing, or consumer brands is an advantage.

What We’re Looking For

• A hands-on creative leader who can think strategically, challenge briefs, develop strong concepts, lead a team, and execute high-quality designs aligned with business goals.