Job Description
Job Title: Executive – Growth Marketing
Experience: 2-4 years
Location: Bangalore
About Wonderla
Wonderla is India’s leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year.
As we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love.
What You’ll Do:
- Plan & Execute Lifecycle Campaigns
Own end-to-end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS—from strategy and content planning to testing, deployment, and post-campaign analysis.
- CRM Ownership & Optimization
Manage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.
- Customer Journey Design
Design, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.
- Cross-functional Collaboration
Work closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.
- Experimentation & Continuous Optimization
Run A/B and multivariate tests across channels, analyse results, and continuously optimize messaging, timing, and targeting.
- Performance Tracking & Insights
Track campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.
- Innovation & Best Practices
Stay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.
- Creative Enablement
Collaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets.
KPIs & Success Metrics
You’ll be measured on:
- Campaign open rates, CTRs, and engagement rates
- Conversion rate from campaigns to ticket purchases / bookings
- Repeat visitation & retention metrics
- Revenue contribution from CRM and lifecycle channels
- Journey performance (drop-offs, completion rates)
- Incremental lift from A/B experiments
- CRM database health (deliverability, opt-ins, segmentation quality)
What We’re Looking For:
- 2-3 years of experience in CRM or growth marketing within a digital-first business.
- Strong customer-centric mindset with high attention to detail.
- Hands-on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms.
- Strong analytical skills with the ability to translate data into clear growth insights.