Job Description
Job Description
Client Experience & Communications Manager – Key Updates Kindly Share resumes - Only if the Initial JD is matching to your role Location : Vikhroli CTC : 15 to 18 lkhs B2B - Mktg Account Expansion Sales Force Mktg Account Mktg Campaign Contact Person : Divya : 9137265848 (Wassup) qcprofile@gmail.com Location: Mumbai, India Department: Global Marketing Reporting: Director Marketing Centre of Excellence / Marketing leadership Role Purpose Drive client growth, retention and expansion through: Account-Based Marketing (ABM) Account Manager enablement Strategic client communications Focus on cross-sell, upsell and expansion revenue from existing clients. Key Responsibilities ABM – Existing Client Growth Design ABM campaigns for existing accounts. Identify cross-sell/upsell opportunities. Build Target Account Lists. Track pipeline, expansion revenue and account engagement. Account Manager Enablement Develop sales plays, talk tracks, objection-handling guides and email sequences. Conduct training for Account Managers. Maintain enablement material/library. Client Communications Own newsletters and client updates. Prepare regulatory/compliance and product communications. Manage segmentation, consent and deliverability. Track engagement metrics such as open and click-through rates. Client Engagement & Experience Support client events, roundtables, advisory boards and NPS programmes. Develop client advocacy, testimonials and case studies. Support retention of at-risk accounts and onboarding communications. Cross-functional Collaboration Work with Regional Marketing, Product/Solutions Marketing, Marketing Operations, Account Management and Client Success. Use HubSpot for campaigns, segmentation, automation and reporting. Performance & Reporting Track client conversion, expansion pipeline, newsletter engagement, ABM engagement and enablement adoption. Monthly reporting and QBR support. Candidate Profile Experience: 3–5 years B2B marketing experience with focus on Client/Customer Marketing, ABM or Account Expansion Experience in: ABM programmes Sales enablement Client newsletters/communications Regulatory/lifecycle communications Preferred sectors: Professional Services, Financial Services, HR Tech or complex global B2B . Skills ABM HubSpot Salesforce / VForce Excellent written communication Stakeholder management Data-driven campaign analysis Regulatory/compliance communications Project management Commercial/revenue-oriented mindset Ability to work across global time zones. Education Bachelor's degree in Marketing, Business, Communications or related field ABM/HubSpot/customer marketing certifications are an advantage but not mandatory. Most important sourcing keywords: ABM | B2B Marketing | Client Marketing | Customer Marketing | Account Expansion | Cross-sell | Upsell | Sales Enablement | HubSpot | Salesforce | Client Communications | Lifecycle Marketing