Graphic Designer/ Brand identity

Company: Pogoloom

Location: Gurugram, Haryana

Work Mode: On-site

Experience: 1–3 Years

Employment Type: Full-Time

Industry: Kids Fashion | D2C

Pogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 2–10 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a strong visual identity.

We are looking for a Brand Identity & Graphic Designer who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints.

• Develop and maintain Pogoloom's brand identity and visual language.
• Create creative designs for Instagram, social media campaigns, advertisements, and digital platforms.
• Design marketing creatives, banners, promotional materials, presentations, and campaign assets.
• Work on packaging, labels, tags, inserts, and other brand collaterals.
• Create mood boards, design concepts, typography, color palettes, and visual directions.
• Ensure consistency of the Pogoloom brand across all communication channels.
• Collaborate with the marketing, content, and product teams to develop creative campaigns.
• Convert creative concepts into visually appealing and commercially effective designs.
• Stay updated with fashion, kidswear, design, social media, and global visual trends.
• Create designs that reflect a premium, modern, playful, and aspirational kidswear aesthetic.
• Adapt designs into multiple formats and sizes for different digital and offline requirements.
• Contribute ideas for photoshoots, campaigns, launches, seasonal collections, and brand storytelling.

• Strong understanding of Brand Identity & Visual Communication.
• Excellent knowledge of Adobe Photoshop and Illustrator.
• Working knowledge of Figma and/or Canva is a plus.
• Strong understanding of typography, color theory, composition, and layout.
• Good knowledge of social media design, especially Instagram.
• Ability to create both concept-driven and performance-oriented creatives.
• Strong attention to detail and consistency.
• Good understanding of current fashion and lifestyle design trends.
• Ability to work independently as well as with a creative team.
• Strong creative thinking and problem-solving skills.

• Experience in fashion, kidswear, lifestyle, D2C, e-commerce, or consumer brands will be preferred.
• Experience working on brand guidelines or complete visual identity systems is an advantage.
• Experience with packaging and print design will be an added advantage.
• Basic knowledge of AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, or similar tools is a plus.

We’re looking for someone who is creative, detail-oriented, trend-aware, and commercially minded—someone who doesn't just make designs look good but understands how design can build a memorable brand.

Candidates must share a portfolio showcasing:

• Brand identity projects
• Social media creatives
• Campaign designs
• Typography & layout work
• Packaging/print designs, if available

Apply with your updated CV and portfolio.