Job Description
Build and qualify pipeline — capturing inbound demand and generating net-new opportunities — to feed the field sales team.
KEY RESPONSIBILITIES
- Receive, respond to, and qualify inbound leads from the website and other channels (need, budget, timeline, decision-maker).
- Run outbound prospecting — cold calls, email sequences, and LinkedIn outreach — to generate net-new opportunities.
- Nurture and follow up on leads that are not yet ready, and re-engage cold or lapsed leads.
- Hand over sales-ready opportunities to field sales against an agreed qualification checklist; recycle disqualified leads back into nurture.
- Support proposal work by providing commercial and qualification input to the RFP process.
- Keep the CRM accurate and up to date; report on pipeline and activity.
SKILLS & EXPERIENCE
- 2–5 years in inside sales, business development, or lead generation, ideally B2B / IT services.
- Confident on the phone and in written outreach; resilient with outbound prospecting.
- Structured and disciplined with follow-up and CRM hygiene.
- Comfortable with a CRM and email-outreach tools (e.g. HubSpot)
- Coachable, target-oriented, and a strong communicator.
HOW SUCCESS IS MEASURED
- Number and quality of qualified opportunities handed to field sales (not revenue).
- Conversion rate of handed-over leads, to keep quality high alongside volume.
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