Performance Marketing

Role Summary:

Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai.

Key Responsibilities:

• Campaign Execution & Optimization
• Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, YouTube) ○ LinkedIn Ads (for B2B / premium leads)
• Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management
• Ensure daily lead flow meets targets per location
• Improve lead quality (not just quantity)
• Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling
• Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai)
• Customize messaging based on audience and budget A/B Testing & Experimentation
• Test creatives, copy, audiences, and landing pages
• Scale winning campaigns quickly Budget Management
• Allocate and optimize budgets across platforms
• Ensure minimal wastage and maximum ROI Coordination
• Work closely with: ○ Pre-sales team → Lead quality feedback ○ Sales team → Conversion insights ○ Creative team → Ad creatives & videos KPIs (Very Important for Hiring Clarity)
• Cost Per Lead (CPL)
• Monthly Qualified Leads
• Conversion Rate (Lead → Site Visit / Sale)
• ROI / ROAS
• Lead Quality Score (from sales team) Required Skills
• 3–4 years in performance marketing (real estate / interiors preferred)
• Strong hands-on experience in: ○ Meta Ads Manager ○ Google Ads
• Understanding of: ○ Funnels, attribution, pixel tracking ○ CRM integration (Zoho, HubSpot, etc.)
• Data-driven thinking (not guesswork marketing)

Ideal Candidate Profile:

• Someone who has handled ₹10L+ monthly ad budgets
• Knows how to scale campaigns, not just run them
• Comfortable handling multi-city lead generation