Job Description
Kia India is hiring for Rural Sales Manager role for Bangalore location.
Ideal candidate should hold a regular degree in Engineering or MBA and have similar industry experience from Passenger Car Industry with direct OEMs.
Experience : 4 to 11 years
No of Open Position : 1
Roles & Responsibilities :
1. Identification of Potential :
- Analysis of KIN Network coverage & TIV sales data
- Identifying untapped cities / towns / talukas / villages – having high potential, Significant TIV volume but
No KIN network available, no near future plans
- Customer demographic should be matching with KIN customer profile
2. Business Plan Formation
- Preparation of annual business plans, target volume & key strategy / activities to achieve the BP
- Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve
- Dealer wise outlet wise planning
3. Strategic Tie-ups & BTL Events
- Tie-up with leading financiers at local / regional level for rural markets – MMFSL, NBFCs etc.
- Tie-up with Village Level Entrepreneurs / CSC etc.
- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc
4. Rural Manpower (Dealer):
- Identification & finalization of Super-KEC requirement – Dealer-wise
- Recruitment of manpower as per requirement & Area allocation
- Training of manpower on KIN systems & processes
- Monthly target rolling for Super KECs for Bookings & Retails
- Daily performance monitoring, weekly review for non-performers / low performers
- Reward & Recognition of manpower, highlighting Top performers, recognition by management
- Super KEC Skill Contest to identify the top talents, Recognition & Rewards
5. Key KPI’s
- Achieve monthly/quarterly rural sales targets for the assigned region
- Drive retail performance through focused rural penetration strategies
- Activations : Monthly / Quarterly BTL plan
- Network Coverage : Rural Outlets, Festive counter, Rural Manpower
- Manpower : Adequate dealer manpower onboarding, Training & Development
- Track KPIs: rural contribution %, enquiry generation, conversion ratio.