Job Description
🚨 We’re Hiring | Sales Development Executive
Location: ( Vellore, Tanjore, Salem, Vijayawada, Chennai, Bengaluru, Salem, Kanpur, Raipur, Surat, Parbhani, Tumkur, Krishnagiri, Pondicherry, Kolkatta, warangal, Anantpur, Dindigul, Vishakapatnam, Ahmadabad, Rajkot, Patna, Ernakulam, Trivandram, Guwahati, Mumbai, Delhi)
Industry: FMCG (Personal Care, Beverages, Cold Chain)
Experience: 3–6 Years
Qualification: Bachelor’s / Master’s / Professional Qualification
We are looking for a Sales Development Executive to join a leading south Indian FMCG conglomerate and play a key role in driving sales growth and strengthen market execution across the assigned territory.
Sales Development Executive (Key Responsibilities)
1. Sales Achievement
• Achieve monthly and annual primary & secondary sales targets. • Drive volume
and value growth across General Trade (GT) and Modern Trade (MT). • Ensure
consistent growth in market share within the assigned territory.
2. Market Execution
• Execute daily market visits as per the beat plan. • Ensure product availability,
visibility, and merchandising at retail outlets. • Improve numeric and weighted
distribution.
3. Distributor Management
• Appoint and manage distributors as per company guidelines. • Monitor stock
levels, billing, and secondary sales performance. • Ensure timely stock
replenishment and minimize stock-outs.
4. Team Coordination
• Guide and support field sales executives/frontline staff. • Conduct joint field visits
and provide on-ground coaching. • Track team performance and ensure adherence
to targets and processes.
5. Scheme & Promotion Execution
• Implement company schemes and promotional activities in the market. •
Communicate offers effectively to distributors and retailers. • Ensure proper
tracking and settlement of scheme claims.
6. Market Intelligence
• Track competitor activities (pricing, schemes, new launches). • Gather market
feedback and customer insights. • Share actionable inputs with reporting
managers.
7. Performance Monitoring
• Review daily, weekly, and monthly sales performance. • Identify gaps and
implement corrective action plans. • Improve outlet productivity and strike rate.
8. Reporting & Compliance • Maintain and submit accurate reports: o Daily Sales
Report (DSR) o Beat coverage reports o Distributor performance reports o Scheme
tracking and claims • Ensure compliance with company policies and systems.
What We’re Looking For:
✅ 3–6 years of relevant FMCG sales experience
✅ Strong knowledge of market & distribution management
✅ Experience in trade relationship management
✅ Strong execution, communication and coordination skills
✅ Excellent salary & benefits for the right candidate