Sales manager MICE

Company Description Zellar International is a premium event production and consultancy agency recognized for creativity, precision, and innovation. The company partners with leading brands, institutions, and high-profile clients to design and deliver experiences that inspire and engage diverse audiences. Its portfolio spans multiple industries and includes both intimate, high-touch events and large-scale public productions. Zellar International focuses on strategic planning, seamless execution, and measurable impact for every project. Team members collaborate in a dynamic environment that values professionalism, quality, and fresh ideas.

Job role:

• We are looking for an energetic and result-oriented Sales – MICE professional to drive business development and revenue growth by acquiring and managing corporate clients for Meetings, Incentives, Conferences and Exhibitions.

Key Responsibilities:

• Generate new business opportunities in the MICE and corporate events segment.
• Build and maintain relationships with corporate clients and decision-makers.
• Generate leads through networking, referrals, LinkedIn, industry events and market research.
• Understand client requirements and prepare event proposals and commercial quotations.
• Coordinate with creative, operations, production and vendor teams to develop customized event solutions.
• Manage the complete sales cycle from lead generation to closure and handover to operations.
• Conduct client meetings, presentations and pitches.
• Negotiate commercials and close deals while maintaining healthy margins.
• Achieve monthly, quarterly and annual sales targets.
• Maintain sales pipeline and provide regular sales forecasts and MIS reports.
• Develop business opportunities for corporate conferences, exhibitions, offsites, incentive travel, annual meets, dealer meets and other corporate events.
• Ensure repeat business and strong client relationships.

Required Skills & Qualifications

• Strong B2B sales and business development experience.
• Existing corporate client network will be an advantage.
• Excellent communication, presentation and negotiation skills.
• Strong networking and relationship-management skills.
• Target-oriented and commercially driven.
• Ability to manage multiple client opportunities simultaneously.
• Willingness to travel for client meetings and events.

KPI

• New leads generated
• Client meetings and pitches
• Conversion ratio
• New business revenue
• Gross margin/profitability
• New client acquisition
• Repeat business
• Target achievement

Preferred Attributes

• Candidates with experience in MICE agencies, event management companies, experiential marketing agencies, corporate travel/MICE companies or exhibition companies will be preferred.
• Education: Graduate in any discipline. MBA/PGDM in Sales & Marketing is an advantage.
• Design Accuracy: Minimal variance between the approved 3D render and the final on-ground execution.
• Innovation: Introduction of visual technique or technology per quarter

Location Bengaluru