Job Description
Position Title: Senior Copywriter
Business Unit: WP International
Experience: 3+ yrs
Location: Marol, Mumbai
Shift Timing: 10:30 AM to 7:30 PM (Mon to Fri)
Salary Range: 8-11 LPA
About the Role
• Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing
• Translate brand strategy and audience insights into high-impact storytelling
• Collaborate closely with design, marketing, and business teams
• Lead ideation and contribute to creative concepts & campaign planning
• Conduct research to deeply understand products, users, and messaging
• Manage multiple projects end-to-end while meeting quality and timelines
• Optimize copy using feedback, data, and performance insights
• Mentor junior writers and uphold content quality benchmarks
What We’re Looking For
• Exceptional command over English language, grammar & nuance
• Ability to adapt tone and style across platforms and funnel stages
• Strong conceptual thinking with a performance-driven mindset
• High attention to detail and comfort in fast-paced environments
• Strong understanding of social media marketing & performance copywriting
• Experience working with cross-functional teams
Requirements
• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field
• 3+ years of experience in copywriting, content, or brand marketing