Job Description
Senior Manager – Marketing
Location: Okhla, New Delhi
Department: Brand Marketing
Reports To: Founder
About House of Chikankari
House of Chikankari is one of India's fastest-growing D2C fashion brands, bringing India's
rich craftsmanship to the modern woman through timeless design, exceptional quality, and
meaningful storytelling.
About the Role
We are looking for a Senior Manager – Marketing to lead our brand strategy and execution
while working directly with the Founder. This role will own the brand narrative, campaigns,
content, creative direction, and customer experience across all channels, while ensuring
every initiative delivers measurable business impact.
Key Responsibilities
Brand Strategy
Own and execute the overall brand strategy aligned with business goals.
Define brand positioning, messaging, and annual campaign calendars.
Ensure consistency across all customer touchpoints.
Campaigns & Product Launches
Lead 360° campaigns across digital, social, influencer, CRM, PR, website, and offline
channels.
Drive seasonal campaigns, product launches, collaborations, and sales campaigns.
Develop Go-to-Market strategies for every collection.
Content & Brand Storytelling
Build and own the House of Chikankari brand narrative across all channels.
Lead content strategy across social media, website, CRM, PR, packaging, and retail.
Drive founder-led content and storytelling around collections, artisans, and
customers.
Ensure all communication reflects the brand& tone, identity, and values.
Creative Leadership
Lead photography, videography, design, copy, and art direction.
Review and approve all major creative assets.
Maintain premium creative standards across every touchpoint.
Customer Experience & Partnerships
Enhance the brand experience across website, packaging, CRM, and customer
communication.
Lead influencer, celebrity, PR, and strategic brand collaborations.
Manage agency and external creative partners.
Performance & Analytics
Track brand performance through campaign ROI, engagement, traffic, conversion,
retention, repeat purchase, and brand awareness.
Use customer insights and data to improve campaigns and brand initiatives.
Present regular performance reviews and recommendations to the Founder.
Partner with Growth, CRM, E-commerce, and Finance teams to drive business
outcomes.
Team Leadership
Lead and mentor the Brand, Creative, Content, Social Media, and PR teams.
Build scalable processes, set KPIs, and foster a high-performance culture.
Qualifications
6–10 years of Brand Marketing experience, including 4–5+ years in a Fashion D2C
brand.
Proven experience building and scaling premium consumer brands.
Strong understanding of digital-first brand building and consumer behavior.
Experience leading integrated marketing campaigns and collection launches.
Excellent storytelling, creative judgment, and communication skills.
Strong analytical mindset with the ability to make data-driven decisions.
Experience managing cross-functional teams in a fast-paced environment.
What You'll Bring
Strategic thinking with strong execution capabilities.
Passion for fashion, branding, and consumer experience.
Creative excellence combined with commercial acumen.
Leadership, ownership, and an entrepreneurial mindset.
Why Join Us?
Work directly with the Founder to shape one of India's fastest-growing fashion brands. You'll
have the opportunity to build iconic campaigns, influence brand strategy, lead a talented
team, and create meaningful customer experiences at scale.