Job Description
Job Description: Assistant Manager/Senior Associate - Social Media & Communities
Hiring organization: Equentis Wealth Advisory Ltd, Lower Parel, Mumbai
Company profile: A fast growing SEBI registered Fintech with 1Mn+ registered users on the
path to becoming a unicorn in the next 2-3 years. With a team size of 550 and growing centres
across Mumbai, Noida & Bangalore we are ramping up aggressively for the exciting next phase
of growth.
What is the role?
We are looking for a Social Media Manager to monitor & manage social media platforms, create
communities for the brand & tactically execute campaigns to drive brand awareness with profitable growth.
Key responsibilities:
Social Media Management:
● Monitor and manage social media channels, including scheduling posts, responding to
● comments, messages, and maintaining an editorial calendar.
● Assist creating monthly, quarterly and annual plans ensuring budget vs. actual
compliance on spend inputs, leads & outcome metrics.
● Hands on experience in Facebook Ads manager, audiences, campaign implementation
& reporting.
● Ensure implementation of platform wise content strategy.
● Ensure all the product/ business posts, Topical calendar, are followed every month.
Content curation & creation:
● Creative bent of mind & content creator / copy, concepts , ideation, communication
● Create and curate engaging content for social media platforms, including but not limited
to,Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. with agencies, in house design
team.
● Create campaigns that leverage current events, cultural moments, and other relevant
topics to drive engagement & increase brand awareness.
Analytics and Reporting:
● Analyze and report social media metrics to identify trends, insights, and opportunities for
improvement.
● Competitor analysis and analytics.
ORM Management:
● Monitor and manage the brand's online reputation on social media.
● Respond to customer inquiries and feedback in a timely and professional manner &
escalate issues as necessary to the appropriate internal teams.
● Develop and implement strategies to address negative reviews and comments, and
work to enhance the brand's overall online reputation.
Agency management:
● Liaise with design and media agencies on the campaign; review execution to ensure
adherence to SLAs and monitor quality of execution
Presentation:
● Strong data visualization to business objective to be presented in an effective &
interesting visual format
What are we looking for?
● Should have a degree in marketing, business administration with at least 2 years of
work experience in social media marketing
● Social Media Agency side experience preferred.
● Advanced analytical and numerical skills
● Excellent written, oral and electronic communication skills
● Ability to balance creativity and analytics.
Must Have’s:
● Customer-first approach: That’s the North Star. Everything we do is to make our users
investment experience better & rewarding
● Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take
complete ownership
● Data-driven: The source of truth. Simple as that