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State Sales Head – Tamil Nadu (Only Candidates with Ceiling Fan, Home Appliances & LED Sales Background Apply)

Khaitan India Limited
Tamil Nadu
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Job Description

Company: Khaitan India Ltd.

Location: Tamil Nadu (Base: Chennai)

Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting

Experience Required: 14 to 16 Years

Employment Type: Full-time


Role Overview

Khaitan India Ltd. is looking for an aggressive, high-caliber State Sales Head to direct overall business operations, distribution expansion, and revenue generation across Tamil Nadu.


Mandatory Requirement: This opening is strictly reserved for sales leaders with 14–16 years of core experience in Ceiling Fans, Home Appliances, and LED Lighting. Candidates from outside these product categories will not be considered.

The incumbent will have complete P&L and operational accountability for the state, driving primary and secondary targets, mentoring regional Area Sales Managers, and deepening penetration across traditional electrical trade, appliance dealer networks, and wholesale channels.


Key Responsibilities

  • Revenue & P&L Leadership: Formulate and execute state-level sales strategies to consistently meet and exceed primary and secondary sales targets (value and volume) across all product categories.
  • Network Expansion & Channel Health: Scout, appoint, and nurture strong distributors, super-stockists, and direct dealer networks across urban, semi-urban, and rural Tamil Nadu.
  • Credit & Commercial Discipline: Oversee distributor billing cycles, enforce credit policies, minimize outstanding dues, and optimize distributor ROI to ensure healthy trade relations.
  • Sales Force Leadership: Manage, mentor, and track Area Sales Managers (ASMs), Territory Managers, and field sales teams across Tamil Nadu, ensuring high retail beat coverage and sales per rep productivity.
  • Trade Schemes & Brand Presence: Design and implement competitive dealer incentive schemes, festive promotions, and retail visibility drives to increase counter-share and secondary pull.
  • Depot & Supply Chain Oversight: Partner with regional C&F depots and corporate logistics to ensure balanced inventory management, accurate sales forecasting, and prompt stock fulfillment.
  • Market & Competitor Intelligence: Continually monitor pricing structures, competitor schemes, and market trends across electrical and appliance channels to guide executive decisions.


Candidate Profile

  • Core Category Experience: 14–16 years of hands-on channel sales leadership strictly within Ceiling Fans, Home Appliances, or LED Lighting.
  • State Market Acumen: Deep-rooted, active distributor and dealer relationships across major Tamil Nadu markets (Chennai, Madurai, Coimbatore, Trichy, Salem, etc.).
  • Commercial Expertise: Solid command over trade pricing structures, distributor margins, working capital cycles, and credit governance.
  • People Management: Proven ability to lead large, multi-tiered field sales teams and drive consistent performance.
  • Language Proficiency: Fluency in Tamil and English is mandatory; working knowledge of Hindi is an added advantage.
  • Education: Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.


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