Tiktok Creator & Creative Manager

Job Description

Creator Relations | Creative Strategy | Product Storytelling | Conversion

Role Overview

Own the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales.

Scope: Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion.

Excludes: TikTok Shop operations, media buying, fulfilment, and platform management.

Key Responsibilities

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• Creator Management: Recruit, onboard, activate, retain, and build relationships with TikTok creators.
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• Creative Strategy: Develop hooks, content angles, formats, product stories, and creator briefs.
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• Creator Education: Conduct product training, webinars, and workshops to help creators communicate products effectively.
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• Content Optimization: Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.
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• Conversion: Identify what drives creator-led sales and translate performance insights into better creative direction.
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• Negotiation: Manage creator fees, commissions, deliverables, usage rights, and partnership terms.
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• Community: Build an engaged creator community through training, launches, challenges, and performance sharing.
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What We're Looking For

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• Hands-on TikTok + creator/influencer marketing experience.
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• Strong spoken and written English.
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• Excellent communication, presentation, and webinar skills.
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• Strong copywriting and hook-writing ability.
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• 5-10 years of Experience with creator negotiations and relationship management.
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• Strong understanding of content performance, conversion, and creator funnels.
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• Strong creative judgment and commercial mindset.
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• Ability to build trusted, long-term creator relationships.
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Preferred: Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.

KPIs

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• Creator activation and productivity
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• Repeat creator participation
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• Creator-attributed revenue / GMV
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• Content quality and volume
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• Creator conversion
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• Winning creative concepts
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• Top-creator retention
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Core Skills

TikTok | Creator Marketing | Influencer Relations | Creative Strategy | Copywriting | Hooks | Product Storytelling | Creator Education | Negotiation | UGC | Social Commerce | Conversion | Creative Direction