Web Copywriter

Diamond Atelier is a New York–headquartered lab-grown diamond company powering premium loose diamonds across the USA. As we expand our global footprint, we are launching our flagship D2C luxury jewelry brand in NYC.

We are looking for an exceptional Web Copywriter in Mumbai who can translate our leadership's high-level vision, brand essence, and New York aesthetic into captivating daily content. You are the visual storyteller who bridges executive creative direction with raw social media impact.

Key Responsibilities

• Write product descriptions for all jewelry categories, including rings, earrings, necklaces, bracelets, and other fine jewelry pieces
• Define the inspiration, design story, and emotional appeal behind each piece
• Maintain clarity while keeping the tone luxurious and engaging
• Write captions and storytelling content for Instagram, Meta ads, and other social platforms
• Support marketing campaigns with copy for ads, launches, and promotional posts
• Collaborate with the creative team to align copy with visuals
• Maintain a strong and consistent brand voice across the website, product pages, and social media
• Work closely with designers, marketers, and creative leadership to refine messaging
• Proofread and edit content to maintain high-quality standards

Qualification:

• Bachelor’s degree in English, Journalism, Creative Writing, Mass Communication, Marketing, or a related field. (Equivalent practical portfolio experience holds equal weight.)
• 2–5 years of professional copywriting experience, with a proven track record in E-commerce, D2C, Luxury, Fashion, Fine Jewelry, or Lifestyle brands.
• A mandatory portfolio showcasing product descriptions, website landing page copy, brand storytelling, and high-converting social/ad copy that reflects a high-end, polished tone.
• Flawless written English with an intuitive grasp of New York editorial style sophisticated, crisp, impactful, and clear (avoiding overly complex, archaic, or generic boilerplate language).