Job Description
Roles & Responsibilities
● Conduct primary research by interviewing homeowners, prospects, channel partners, OEMs, installers, and internal teams to uncover real customer stories, pain points, and insights.
● Perform on-ground reporting by visiting customer installations, speaking to stakeholders, and identifying stories that build trust and brand love.
● Research and prepare detailed editorial briefs for YouTube videos and podcasts, including background context, key themes, supporting data, and story angles.
● Develop interview frameworks and thought-provoking questions that lead to insightful conversations with customers, industry experts, and business leaders.
● Investigate industry trends, government policies, subsidies, electricity regulations, emerging technologies, and competitor activities to identify high-impact content opportunities.
● Validate facts, claims, and statistics using credible sources before they are incorporated into scripts.
● Monitor YouTube comments, customer conversations, social media, forums, and market discussions to identify emerging topics and audience questions.
● Work closely with writers, producers, and the creative team to translate research into engaging, accurate, and consumer-friendly content.
● Build and maintain an organized repository of customer insights, research reports, expert interviews, FAQs, industry data, and content references.
● Continuously recommend new content ideas based on audience behavior, field research, and market developments.