Deputy General Manager – Marketing Strategy

Job Summary

Company: Cadila Pharmaceuticals

Designation: Deputy General Manager – Marketing Project Lead

Location: Ahmedabad (Bhat)

Industry: Pharmaceutical – International Business Strategy

Experience: 5–7 years

Education: Science / B.Pharm / M.Pharm + MBA from reputed institute

Role Objective

Lead international marketing strategy and brand portfolio development by working closely with Strategic Business Unit (SBU) marketing heads.

Focus areas include:

• Global brand selection
• Market gap analysis
• Portfolio optimization
• Competitive positioning
• Driving sustainable growth in domestic and international markets

🧩 Key Responsibilities

Market Expansion

• Identify global market gaps through marketing insights.
• Plan geo-expansion strategies using strong domestic brands.

🚀 Brand Launch & Expansion

• Develop rationale for new brand launches globally.
• Introduce successful domestic brands into international markets.

Marketing & Operations Coordination

• Improve execution speed through marketing-operations collaboration.
• Align supply/operations with market demand.

Therapy-Focused Brand Strategy

• Select brands for global therapy segments.
• Create attribute mapping for geographic positioning.

Portfolio Management

• Build strong brand & marketing strategies.
• Optimize product mix and tail-end brands for profitability.

Execution & Monitoring

• Ensure KPI-based marketing execution.
• Identify risks/opportunities early and recommend corrective actions.

Ideal Candidate Profile

• Background in pharmaceutical marketing or portfolio strategy
• Experience in international healthcare business projects
• Skills in:
• Strategic marketing
• Business analytics
• Brand management
• Cross-functional leadership

How to Apply

Send your resume to:

deepa.gulabvani@cadilapharma.com