Deputy General Manager - Marketing Strategy

Job Description

Job Summary

Company: Cadila Pharmaceuticals

Designation: Deputy General Manager – Marketing Project Lead

Location: Ahmedabad (Bhat)

Industry: Pharmaceutical – International Business Strategy

Experience: 5–7 years

Education: Science / B.Pharm / M.Pharm + MBA from reputed institute

Role Objective

Lead international marketing strategy and brand portfolio development by working closely with Strategic Business Unit (SBU) marketing heads.

Focus areas include:

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• Global brand selection
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• Market gap analysis
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• Portfolio optimization
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• Competitive positioning
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• Driving sustainable growth in domestic and international markets
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🧩 Key Responsibilities

Market Expansion

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• Identify global market gaps through marketing insights.
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• Plan geo-expansion strategies using strong domestic brands.
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🚀 Brand Launch & Expansion

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• Develop rationale for new brand launches globally.
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• Introduce successful domestic brands into international markets.
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Marketing & Operations Coordination

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• Improve execution speed through marketing-operations collaboration.
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• Align supply/operations with market demand.
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Therapy-Focused Brand Strategy

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• Select brands for global therapy segments.
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• Create attribute mapping for geographic positioning.
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Portfolio Management

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• Build strong brand & marketing strategies.
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• Optimize product mix and tail-end brands for profitability.
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Execution & Monitoring

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• Ensure KPI-based marketing execution.
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• Identify risks/opportunities early and recommend corrective actions.
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Ideal Candidate Profile

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• Background in pharmaceutical marketing or portfolio strategy
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• Experience in international healthcare business projects
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• Skills in:
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• Strategic marketing
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• Business analytics
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• Brand management
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• Cross-functional leadership
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How to Apply

Send your resume to:

deepa.gulabvani@cadilapharma.com